Section 1: Tools for Market Research – Understanding the Market. Who is Your Guest & What Do They Want?
Section 2: Defining Your Concept & Value Proposition
This module helps you turn your idea into a clear, realistic business plan. You’ll explore tools for market research, define your concept, and shape a strong value proposition. Using the Business Model Canvas, you’ll map out key elements like guests, income, costs, and partners—laying the groundwork for a solid business.
Section 1: Tools for Market Research – Understanding the Market. Who is Your Guest & What Do They Want?
Section 2: Defining Your Concept & Value Proposition
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