Module 6 Part 4: Sustainability Investing in the WOW Factor

In this section, you’ll explore how green investments can reduce long-term costs, enhance guest value, and unlock funding opportunities, such as grants or eco-financing.

You’ll also learn how to build in your “WOW factor”—the memorable features that drive bookings and justify premium rates.

Finally, this section provides you with the tools and templates you need to transition from planning to action, including budgeting checklists, guest appeal worksheets, and zoning guides that clarify, enhance, and make decision-making more strategic.