Section 1: Building Your Brand – What Makes You Different
Section 2: Local is the New Luxury – Connecting with Community through Curated Experiences
Section 3: Visuals, Storytelling and Building a Community That Converts
Section 1: Building Your Brand – What Makes You Different
Section 2: Local is the New Luxury – Connecting with Community through Curated Experiences
Section 3: Visuals, Storytelling and Building a Community That Converts
This module shows how to build a brand that’s personal, place-based, and memorable. You’ll learn to connect with local artisans, guides, and producers to co-create authentic experiences. It also covers how to attract more bookings—whether through social media, platforms, or direct channels—by making your accommodation truly stand out.
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