The Epic Stays Research Report delivers a detailed analysis of the benefits, challenges, and key drivers shaping the demand for alternative tourism accommodation (ATA) across Europe. Serving as a flagship resource of the Epic Stays project, this report provides a comprehensive roadmap for navigating the complexities of the alternative tourism sector. It underscores the critical importance of a unified, competency-based approach for advancing ATA, highlighting the transformative impact of strategic practices rooted in policy awareness and practical skills.
With a particular focus on our partner countries of Iceland, Ireland, the Netherlands, Italy, and Slovenia, the report delves into a diverse set of regulatory environments, cultural approaches, and market dynamics. The geographical scope of the report offers a nuanced understanding of how different regions within Europe are adapting to and fostering the development of alternative accommodation, providing stakeholders with adaptable strategies applicable across various contexts.
This report is designed for SMEs in the tourism sector, vocational and educational training (VET) providers, and local tourism stakeholders committed to promoting sustainable, immersive, and distinctive accommodation solutions:
The report provides small and medium-sized tourism enterprises with practical strategies and tools to enhance their competitiveness and sustainability. By understanding key trends, regulatory landscapes, and best practices, SMEs can position themselves effectively within the growing ATA market and develop innovative approaches that resonate with modern travelers.
VET institutions can use the insights and competency framework outlined in the report to shape relevant training programs that equip current and future professionals with the skills needed to thrive in the ATA sector. This helps align educational offerings with industry demands and promotes a skilled workforce capable of supporting sustainable tourism practices.
The report serves as a valuable resource for local tourism authorities, policymakers, and community leaders, providing them with data-driven recommendations to develop supportive policies and infrastructure for ATA. Stakeholders can leverage these insights to foster collaborations, enhance regional tourism appeal, and contribute to the overall resilience and sustainability of the tourism industry.
The report is divided into seven comprehensive sections, each offering insights that bridge theoretical knowledge and practical application for sustainable ATA development:
Epic Stays is licensed under CC BY-SA 4.0
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
